Marketing Automation Program Specialist

XL World a Xerox Company

10-02-2014 | EXPIRA LA 12-03-2014

Job expirat

RESPONSABILITATI

Our European marketing organisation is seeking a full-time person with experience in, or aptitude for, marketing automation and digital marketing.
We are at the start of building marketing automation into our digital marketing approach. You would be responsible for developing the structure and set up of the system and the vision and operational activities to develop this capability into our marketing activities.
The successful candidate will work with our internal marketing teams and external agencies to create digital marketing & lead management strategies and execute marketing campaigns and ongoing continuous nurture using web and e-mail.


This position offers the opportunity to grow your skillset and knowledge of marketing automation services.
The position gives you experience of international marketing
A technical team will also be available to implement in conjunction with you


MAJOR RESPONSIBILITIES
Experience with marketing automation and enthusiasm in learning software is critical.
You should be prepared to become a thought leader on all things digital, including marketing automation, lead management strategies (lead scoring, lead nurturing, etc.), and the intersection between marketing automation (web & email) and the contact management system (Salesforce.com) and marketing and sales processes.


Primary job duties:
• Manage content for use in marketing automation activities
• Execute technical tasks using marketing automation software
• Assist with the development and execution of marketing automation strategy and tactics
• Create and manage project timelines
• Reporting on
• Liaising with internal stakeholders and external agencies to implement marketing campaigns


CERINTE

• Bachelor’s degree (Journalism, Marketing, ComputerScience or related fields preferred)
• Superior written and verbal communication skills
• Demonstrated computer and software skills
• Ability to work independently in a fun, fast-paced, deadline driven environment
• Strong organisational, project management and analytical skills
• Digital marketing knowledge, education or aptitude
• Experience using marketing automation software, Marketo strongly preferred
• Aptitude for technical systems development


We are looking to fill this position as soon as possible. Please apply only in the nature specified.
We thank everyone for applying, however only successful candidates will be contacted for an interview.


DESCRIEREA FIRMEI

With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries.