Database Marketing Analyst


11-03-2011 | EXPIRA LA 10-04-2011

Job expirat


• Participate in planning and strategy sessions and apply knowledge of campaign data planning process
• Develop end-to-end data strategies, working together with marketing teams
• Participate in planning and strategy sessions and apply knowledge of campaign data planning process
• Develop specifics of target audience, pull necessary data and prepare final lists for marketing professionals using available software and query language skills;
• Interpret and translate data in business and marketing terms and vice versa
• Understand and integrate disparate data sources, Perform database profiling, contact gap analysis, Database health assessments
• Understands, promotes and utilizes predictive modeling in segmentation and execution efforts, and tests results to drive continuous improvement
• Enable other members of workgroup to execute data tasks for a campaign (list generation, audience counts, audience segmentation, list details, review and validation)
• Perform analysis to develop actionable insights: touch and response analysis, lead/win post campaign analysis, database quality (data audit)
• Executive Presentations including recommendations for change to improve results
• Communicate effectively in a matrix environment and make complex database topics easy to understand


• Bachelor's degree in Computer Science, Marketing, Math, Statistics, Business Information Systems, Economics or a related field; Masters a plus;
• Preferably experience in supporting databases or high reporting for a marketing;
• Database marketing knowledge is a plus;
• Business Analytics; ability to summarize analytical data into user-friendly reports translating highly technical, detailed data into appropriate reports and recommendations;
• Knowledge of Customer Relationship Management (CRM) applications;
• Good SQL database language querying skills;
• Strong proficiency in Excel;
• Good communication and presentation skills;
• First class organizational skills;
• Good team player with positive “can do” attitude;
• Language skills: advanced English
• Second foreign language is a plus
• Experience working with campaign management applications and business intelligence tools is a plus


Multinational environment
Competitive salary
Meal Tickets
Free transportation
Bonuses for well done projects
Beginning and periodical intensive and free training


XL World is one of the leading and fastest-growing Outsourcing companies in Romania. We employ close to 600 professionals in 2 high-tech centers in Romania.
We are located in Iasi and Oradea and we have offices in UK, Italy and Albania.
We provide multi-lingual services to the largest multi-national companies in the areas of Customer Care, Marketing, IT and Back-Office.

Our work environment is higly dynamic and results-oriented.
We heavily invest in training and development of our employees.

For more information see our web site: