Database Marketing Analyst

SC XLW STAR SRL

11-03-2011 | EXPIRA LA 10-04-2011

Job expirat

RESPONSABILITATI

• Participate in planning and strategy sessions and apply knowledge of campaign data planning process
• Develop end-to-end data strategies, working together with marketing teams
• Participate in planning and strategy sessions and apply knowledge of campaign data planning process
• Develop specifics of target audience, pull necessary data and prepare final lists for marketing professionals using available software and query language skills;
• Interpret and translate data in business and marketing terms and vice versa
• Understand and integrate disparate data sources, Perform database profiling, contact gap analysis, Database health assessments
• Understands, promotes and utilizes predictive modeling in segmentation and execution efforts, and tests results to drive continuous improvement
• Enable other members of workgroup to execute data tasks for a campaign (list generation, audience counts, audience segmentation, list details, review and validation)
• Perform analysis to develop actionable insights: touch and response analysis, lead/win post campaign analysis, database quality (data audit)
• Executive Presentations including recommendations for change to improve results
• Communicate effectively in a matrix environment and make complex database topics easy to understand


CERINTE

• Bachelor's degree in Computer Science, Marketing, Math, Statistics, Business Information Systems, Economics or a related field; Masters a plus;
• Preferably experience in supporting databases or high reporting for a marketing;
• Database marketing knowledge is a plus;
• Business Analytics; ability to summarize analytical data into user-friendly reports translating highly technical, detailed data into appropriate reports and recommendations;
• Knowledge of Customer Relationship Management (CRM) applications;
• Good SQL database language querying skills;
• Strong proficiency in Excel;
• Good communication and presentation skills;
• First class organizational skills;
• Good team player with positive “can do” attitude;
• Language skills: advanced English
• Second foreign language is a plus
• Experience working with campaign management applications and business intelligence tools is a plus


BENEFICII OFERITE

Multinational environment
Competitive salary
Meal Tickets
Free transportation
Bonuses for well done projects
Beginning and periodical intensive and free training


DESCRIEREA FIRMEI

XL World is one of the leading and fastest-growing Outsourcing companies in Romania. We employ close to 600 professionals in 2 high-tech centers in Romania.
We are located in Iasi and Oradea and we have offices in UK, Italy and Albania.
We provide multi-lingual services to the largest multi-national companies in the areas of Customer Care, Marketing, IT and Back-Office.

Our work environment is higly dynamic and results-oriented.
We heavily invest in training and development of our employees.

For more information see our web site: www.xlworld.eu