Senior Research Officer (Marketing)

Provident Financial Romania

21-12-2012 | EXPIRA LA 20-01-2013

Job expirat

RESPONSABILITATI

Competition tracking and market trends monitoring



-Leverage existing sources and collects information on competition performance, available products (prices, structure, sales processes) and strategic directions;

-Prepares competition and SWOT analysis ans runs on-going updates of products benchmarks;

-Provides information about main market trends and the position of the company on the market;



Customer insight and segmentation

-Leverage touch points with customers to collect customers’ insight;

-Sets up required processes and ensures that they are harmonized with the existing processes;

-Performs customer segmentation and link segmentation with available customer insights and helps driving / shaping CRM and marketing approach;



Quantitative and qualitative research

-Leads both internal and external market research;

-Drives research preparation and execution as well as ensures that research outcomes are properly shared with all interested parties;

-Holds responsibility for managing an assigned budget and prepares research budget plans. Optimizes costs and efficiency of the process;



Manage the customer service research

-Manages Customer Service research including: budget, technical set up, operators and overall process efficiency;

-It is responsible for sharing research results and delivering data on time , contributes to overall customer service awareness building by providing proper feedback to relevant stakeholders;



Data – reporting & analysis

-Manages existing marketing reports by delivering consistent data (unified definitions).

-Prepares inputs for local board meeting and other management information;



Budget management

-Prepares research budgets, execution and overall management of the budget;


CERINTE

-Minimum 2 years proven research experience within research companies;

-Research position in marketing department within large companies would be an advantage;

-Proven experience in full coordination of both qualitative and quantitative research projects;

-Proficient in English;

-Data analysis and compilation skills;

-Presentation skills;

-Research methods and techniques;

-Detailed market overview and trends understanding;


DESCRIEREA FIRMEI

Provident Financial România este o instituţie financiară nebancară înregistrată în Registrul General al Băncii Naţionale a României şi specializată în acordarea de împrumuturi de valoare mică, pe termen scurt, direct la domiciliul clienţilor. Compania este parte a grupului britanic International Personal Finance (IPF), lider internaţional în furnizarea de credite de consum la domiciliu. IPF are peste două milioane de clienţi şi peste 5.000 de angajaţi care lucrează împreună cu aproximativ 30.000 de reprezentanţi în şapte ţări, pe două continente.