Job expirat
The Senior Brand Manager will be responsible for leading and managing one or more of our consumer brands.
MAIN TASKS AND RESPONSIBILITIES
• Brand Plan Development - develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/sales team and internal resources to drive superior market results.
• Program management and execution - manage the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis.
• New product development – use consumer-driven insights to drive long-term growth of the brands. Translates insights into profitable new products and product innovations. Develops selling proposition and sufficient launch support plans to retail.
• Market Analysis - provide consumption based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
• Business Forecasting/Results - work with sales, demand planning to generate accurate volume forecasts. Deliver results for the brand level P&L focusing on net sales and brand contribution.
• Sales – provide the sales organization with presentation materials for client presentations using marketing communication best practices
The Senior Brand Manager must be able to work in a fast paced, entrepreneurial environment with an emphasis on collective, collaborative teamwork.
Qualifications
Education: Bachelor’s degree or MBA in Marketing or equivalent work experience.
Experience Required: Minimum 3 years of related work experience.
Required Skills/Abilities:
Strategic Leadership - ability to drive both short and long-term brand growth and profitability.
Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans.
Superior Critical Thinking and Problem Solving - resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and sales team.
Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
PRODUCATOR SI DISTRIBUITOR LA NIVEL NATIONAL DE PRODUSE LACTATE, BRAND-URILE ZUZU, FULGA, DE ALBALACT.
