SEM / Google AdWords Manager

UBISOFT Romania

16-03-2013 | EXPIRA LA 16-03-2013

Job expirat

RESPONSABILITATI

- Execute search engine marketing tactics, including keyword research and expansion, ad copy creation, campaign performance tracking, testing and landing page optimization
- Create Google Search / Display / Youtube campaigns around keywords / interest and terms that relate to our games
- Continually evaluate and improve effectiveness of campaigns
- Produce and deliver highly effective campaigns that have a direct and measurable effect on bottom line sales figures
- Engage in all facets of our search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting
- Develop campaigns in different countries e.g. (Germany, Poland, Netherland)
- Responsibility for Google Adwords budgets
- Working closely with Google Accounting Management on our campaigns


CERINTE

- Fluency in English + good knowledge of German (any other European language is a plus)
- (Online)-Gaming experience
- A university degree in a related field (Marketing, Online Marketing, Information Systems etc.)
- Experience in Google marketing, plus experience on social media paid advertising is a plus
- Knowledgeable in SEM optimization techniques and campaign monitoring
- Comprehensive understanding of keyword research
- Experience with working directly with paid search campaign management
- Familiarity with Analytics and Display Advertising
Excellent interpersonal skills

Please apply with a cover letter in German.


DESCRIEREA FIRMEI

Ubisoft is one of the leading publishers of game software worldwide.
The industry definition of publisher includes three core activities: development (i.e. the creation of game software), publishing (i.e. the acquisition of rights to games and of external licenses as well as product marketing) and distribution (i.e. the physical delivery of the final product to all types of retailers).
Since it was founded in 1986, Ubisoft has gradually and successfully integrated these three core activities. The company now has development teams of exceptional quality, acknowledged expertise in marketing and global distribution channels, with offices in 22 different countries.
Around 2.000 employees all work toward a common goal: the creation of high-quality games for a growing and increasingly demanding audience of gamers.