Job expirat
Assists in the development and execution of consistent and coherent strategies for communicating with customers
- Incorporate solution and/or product-specific brand identity into all marketing pieces;
- Develop product messaging for Star Storage portfolio, including positioning in target markets, features & benefits and Unique Selling Propositions (USP);
- Create sales enablement tools such as white papers, articles, presentations, competitive analysis, case studies, etc.;
- Develop and design a variety of print and online media including but not limited to brochures, direct mail, posters, displays, newspaper advertising, and Web sites;
- Prepare press releases for launches, events and other announcements at trade shows and product launch tours;
- Create and deliver compelling sales and marketing materials that clearly articulate the business advantages of implementing new products, services and solutions from Star Storage. Deliverables will include all product-related sales enablement tools and marketing content such as product demonstrations, new product introduction content, datasheets, in-depth competitive analysis, and lead generation campaigns, covering all toolsets from design to implementation;
- Works closely with Sales, Presales and Business Development Department to maximize sales efficiency, understand current market trends, and to determine which sales and marketing tools are required;
- Works with all internal Marketing teams to deliver exciting and compelling lead generation and brand awareness content;
- Researches the competitive market, gathering market data through analyst reports, trade press, and surveys, and delivers in-depth competitive information to the field.
- 3+ years of product marketing experience preferably in the IT sector and business-to-business;
- University diploma (preferably in Marketing, Advertising, or Communications);
- Proven ability to communicate ideas with excellent verbal and written communication skills, both in English and Romanian;
- Excellent people skills to interact with team colleagues, cross functional teams, management, sales channel, customers and third parties;
- Experience in publishing, communications, technical documentation, graphic design (Adobe InDesign, Illustrator, Corel Draw and Photoshop); experience with Microsoft Word, Excel, PowerPoint, Project and Outlook.
Dezvoltare Aplicatii de Business cu functionalitati de: arhivarea si managementul documentelor, workflow, input management pe platforma EMC Documentum - leader mondial in domeniul EMC (Enterprise Content Management) Compania STAR STORAGE este partener pe partea de dezvoltare solutii software cu companii de top la nivel mondial: EMC (Documentum), IBM (Content Manager, WebSpere), Microsoft, Oracle, Abbyy (OCR).
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