Job expirat
• Develops the channels plan for HORECA business
• Supports delivery of the plans-coaching, advice and counsel internally (sales/KA departments) to support category and HORECA channels plan
• Using tracking systems to generate learning from HORECA channels
• Recommends portfolio development opportunities for HORECA, guidelines and drivers
• Understand pricing implications in HORECA channels for consumer/customer / by occasions/ by package
• Develops merchandising standards for HORECA channels
• Develops "Picture of succes" for each HORECA channels (merchandising standards, assets and POSM placement) with integrated marketing and sales inputs and delivers an agreed solutions
• Is able to identify innovative solutions for HORECA market regarding: promotional mechanics (that deliver customer and consumer expectations) and cold drink equipments
• Manage budgets effectively: monitoring, reviews and adjusts allocation based on IC bussines needs
• Negotiates effective win/win solutions internal (Sales/KA department) and system (CCR)
• Minimum 2 relevant years experience in Marketing (preferably at a managerial level, compulsory at coordinator level) or Sales experience (at least ASM level);
• Experience in HORECA channel is required;
• University graduate
• Good planning and organizing
• Understanding of financial information RGM, P&L
• Building relationships, influencing, negociation
• Knowledge on shopper and consumer study and approach
HART Human Resource Consulting este o companie de consultanta in resurse umane care isi sprijina partenerii prin solutii de recrutare si selectie, evaluare individuala si dezvoltare, managementul carierei, diagnoza organizationala si training.
Our client is a international company acting in production, FMCG industry. It represents one of the strongest brands in the world and is appreciated as a desirable employer for developing a career and exposure to various learning experiences.