Job expirat
Our client is one of the most prestigious multinational companies in FMCG- non foods field. Due to their development is needed to increase the team with:
Brand Manager
Job purpose:
• Initiate, develop and implement fragrance brands strategies; translates into yearly brand plan and ensure execution to generate sustainable growth and profit in line with company's objectives
• P&L responsibility for the brands with active monitoring, controlling and ensuring the brands propose corrective actions when achievements below targets
• Projects implementation as per yearly fragrance marketing plan; coordinate together with Trade Marketing and Sales Team approved plans
• Evaluate major projects and prepare key learning’s
• Regular monitoring of brand performance and adjusting to the plan
• Deliver market share goals against the plan
Tasks to be covered:
PLANNING
• Develop brand marketing plans in line with brand strategy and timely execution of brand activities
• Initiate all activities which build up the brands
• Works closely with sales, trade marketing and logistics, prepare consistent communications via L&P platform
BUDGETING
• Continuous monitoring of brand budget and ensure that is in line with the approved amount
PRODUCT
• Rationalise the current assortment and propose discontinuations, based on sales and gross margin
• Identify product line extension possibilities
• Develop and execute launch campaigns, close follow up on results for the new products
FORECASTING
• Jointly with Trade Marketing and Logistics responsible for preparing monthly and annually brand sales forecast based on historical data, market information and activity plan
• Forecast testers based on new launches and based on Sales Department estimation of regular products need in line with approved budget
ADVERTISING
• Prepare and implement advertising strategy for the brand
• Propose media objectives and strategies to effectively support the brand objectives
• Ensure optimal adaptation of creative materials (TV, print)
• Control implementation of media plan by checking post buy after each campaign
• Keep contact with the agency to ensure they meet the briefs, follow up execution
• Ask from the agency and analyse media activities and strategy of competitors
POSM/PROMOTION
• Develop POSM layout
• Design and propose general promotional strategies and plans for consumer and channels
• Jointly with Trade Marketing and Sales ensure continuous, sufficient and efficient instore support of brands to meet brand objectives
• Analyses feed back reports by each promotion and takes corrective actions in the Launch & Promo Calendar
MARKET RESEARCH
• Regularly analyse Retail Panel Audit data, based on that, draw conclusions and submit proposals for improving the brands’s performance
PRICE
• Propose prices for the brand
• Propose and manage price positioning of brands
• Regularly monitor market and brand prices
• Prepare price increases/decreases/corrections
COMPETITIVE ANALYSIS
• Analyse competitive activities including prices, new product launches, consumer and trade promotions
• Regular in store observation on pricing, placement, POS executions of the brand and competition – at least once/Q
• Based on store check and competitors activities draw conclusion and set up action steps
PERSONAL REQUIREMENTS
• Creative, open-minded personality, "can do" attitude, flexible, ability to share concentration among several projects, effectively able to communicate her view, ability to learn quickly and adapt to new environment/situations, ability to work on her own, ability of decision making
• Honest, ambitious at a “healthy level”, willingness to develop herself, good team-player, high stress tolerance level, loyalty, ability of being committed to the company she is working for, ability for self-criticism
• Takes responsibility for the quality and punctuality of the delivered work
• Cooperates constructively within marketing, other departments and other companies
Total Business Solutions is the business partner for companies who wish to excel on the Romanian and SCEE market. To this end, we offer a complete package of services, which places our client companies in the best position to dominate their chosen field of operation through maximizing the efficiency and effectiveness of their employees.
TBS provides professional services in the area of Human Resources, including: HR Audit, Recruitment and Executive Search, Personnel Evaluation Psychological Cognitive Abilities Tests & CPI, Organizational Consulting, Career Management, Training.
TBS developed two services, the HR Audit and Manager Integration Process, together with an American USAID volunteer; projects that had a very good impact on the Romanian market.
The experience and background of Total Business Solutions consultants would be of real and significant help for the current activity and future development of client s company. Our successes are in Recruitment&Executive Search, HR Audit and Personal Evaluation.
What TBS offers is not only top quality results, but also a comprehensive consultancy process that will meet the goals and objectives of our clients. TBS will support the client in his decisions, from the definition of his needs and the establishment of the factual situation, through to and including the selection of optimal solutions and the implementation of results.
TBS has a broad experience in start-up and green-field projects in a variety of industries.
TBS is equipped and prepared to meet short-advance-notice assignments; in our fast-paced business environment, the promptness and quality of our response to our clients needs is what makes us substantially different in Romania.
Contact/Info:
Address: 108 Matei Basarab St, Bloc 74, 4th Floor, Ap. 54, sector 3,Bucharest
Tel: +40 21 320 60 27
Fax: +40 21 323 70 15
E-mail: tbs@tbs.ro
www.tbs.ro
Contact Person: Ms. Daniela Necefor, Managing Partner