Assistant Corporate Marketing Manager (Media Manager)

RESPONSABILITATI

- Reports to the Media and Corporate Marketing Associate Director to whom recommends the courses of action
- Works closely with the brand teams including Assistant Brand Managers and Brand Managers, as well as other departments of Procter & Gamble
- Works closely with all communications agencies of P&G, assigned with communications planning, media buying, direct marketing, below-the-line projects
- Works closely with P&G¿s communications partners and suppliers such as TV and radio stations, print media groups, interactive media, others
- Covers Romania as well as other Balkan countries.
- Leads and coordinates efforts across Brand Management, communication planning and creative agencies to develop the best integrated communication strategies and plans for the P&G Brands
- Leads an effort to achieve a competitive advantage in the media purchases area by negotiating lowest possible media costs for mass and / or any other media. Builds a strong business relationship with the key contacts at media suppliers to secure long-term competitive advantage. All buying results must be continuously benchmarked against best available outside data to ensure the Company is achieving the best and continuously improving results.
- Leads the continuous improvement of industry owned media researches and initiates P&G proprietary media researches with the support of the P&G Marketing Research Department
- Is the primary contact between the Company and its media / communications agencies

CERINTE

DESCRIEREA FIRMEI

P&G is a multinational company manufacturing and marketing over 300 products (such as Ariel, Tide, Ace, Lenor, Pantene, H&S, Pampers, Always, Blend-a-Med) sold to 5 billion consumers across the globe