Job expirat
Optimize implementation of web analytics toolset and utilize to analyze traffic and behavioral segments on our customers' sites
Develop and maintain consistent reporting framework; create holistic dashboards pulling data from different data sources.
Work with business owners to develop benchmark criteria for measuring online metrics; create and manage KPIs; provide analytical support, especially in the product definition phase; present cross-functional analysis.
Work with IT department, marketing, product management and business partners on data flow requirements and monitoring; perform audits and verify process integrity throughout campaign cycles.
Identify how effective various programs and Web site flows are performing, solicit and/or recommend improvements that target conversion rates and user satisfaction, implement and manage the testing of improvements and effectively communicate findings.
Assist the online and emarketing team by providing web analytics and insights to make data driven decisions; analyze web analytics information and provide recommendations in the context of campaigns, web site redesigns and new product development
Proactively seek to improve day-to-day efficiency and automate activities wherever possible.
Client management
Possess understanding of clients??? market dynamics and act as a consultant to clients for the planning and execution of their online marketing needs
Provide recommendations on how to improve ROI of online marketing campaigns and product development
Project management
Identify, create, prioritize, delegate tasks
Monitor project/task progress and escalate project related issues to appropriate teams (client, integration team, design team, etc.)
Personal skills
Ability to speak and write fluently in English
Is goal and results oriented
Strong leadership, organizational, statistical, analytical and problem-solving skills
Self-motivated with excellent interpersonal and written communication skills
Ability to establish, nurture, and support good working relationships with internal and external clients
Client focused, creating an environment in which concern for client satisfaction is a key priority
Highly adaptable to change with the ability to identify, evaluate, and mitigate risk
Has strong initiative and is a creative thinker
Able to make complex decisions and solve problems involving varied levels of complexity, ambiguity and risk
Ability to cope with stressful situations
Curious nature is an asset
Highly effective working in teams with tight deadlines.
Ability to manage multiple projects simultaneously
Technical skills
Designing, constructing, and running reports using various online web-analytics solution
Constructing reporting dashboards in Excel with external queries.
Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.
Mastery of Excel, Powerpoint and other software tools for reporting and presenting data.
Thorough understanding of Web technologies
Demonstrated ability to collect data, analyze trends, find stories, draw conclusions and act on recommendations.
Experience with web analytics program e.g. Google Analytics
This is the position for you to prove yourself and be recognized for it!
Flexible working conditions, a professional environment and a young dynamic team willing to support you all the way are just some of the benefits you'll enjoy in working with us.
NNC Services ofera consultana in marketing si management, fiind specializata in solutii dedicate sectorului B2B si industriei IT. Adaptam solutiile si strategiile de crestere a afacerii la cerintele individuale ale fiecarui client.
