Job expirat
• Strategically manage the BitDefender Paid Search Program (PPC) and tactical implementation of this program in order to drive profitable incremental revenue growth;
• PPC Campaign Setup and Management with Adwords;
• Research keywords, develop and manage bidding/optimization strategy using specific tools;
• Write the ad copy (in English) for the PPC campaigns;
• Design and perform tests on ad copy, landing pages and keywords to increase click-through rates, conversion rates and profit margins;
• Analyze and report on campaign performance;
• Utilize strong analytical skills to identify and implement action plans to maximize revenue and minimize cost including refining bidding strategies;
• Develop forecasts/projections on a bi-annual and annual basis;
• Continuous monitoring of the PPC campaign and initiate immediate changes to improve performance ;
• Always up-to-date with the latest trends in the search marketing field.
• Graduate of a upper education institution
• Google Advertising Professional (is a plus)
• High Level Experience in PPC for more than 2 years
• Good knowledge of working with an advanced analytics software package
• Understanding of data analytics and the ability to test, analyze, and modify campaigns to increase ROI
• Fluent in English
• Proficiency in: Excel, Power Point; Access is a plus
• HTML code is a plus
To learn more about job opportunities or the many benefits of working at BitDefender, please select a topic below: www.bitdefender.com/site/view/careers.html
Build a secure future with BitDefender®!
BitDefender is a leading global provider of security solutions that satisfy the protection requirements of today\'s computing environment. The company offers one of the industry\'s fastest and most effective lines of security software, setting new standards for threat prevention, timely detection and mitigation.
BitDefender delivers products and services to over 41 million home and corporate users in more than 180 countries. BitDefender has offices in the United States, the United Kingdom, Germany, Spain and Romania