Job expirat
JOB PURPOSE:
Deliver influencer based communication programs to build P&G brands. Leverage relationships with influencers, primarily media, to create advocacy for P&G brands.
JOB SCOPE:
• Develops and implements Public Relations programs and activities to support Beauty, Oral Care and Feminine Care initiatives in the Balkans for a period of 6 months.
• Develops thorough understanding of the P&G market in the region, including consumers, stakeholders insight and knowledge, as well as competitive intelligence.
• Brings the influencers insights in for the Beauty, Oral Care and Fem Care categories.
• Interacts internally with the local Marketing Organization, Consumer Market Knowledge, other MDO ER disciplines (R&TR, CR&GR), Regional Business Units ER (RBU ER).
• Works externally with the PR agencies, media, key influencers (celebrities, designers, professionals, etc.) and local authorities.
KEY JOB RESPONSIBILITIES:
• Establishes and executes Integrated Public Relations and Influencers activities on Beauty, Oral Care and Feminine Care categories across the region.
• Build strong relationship with media journalists and key influencers for the brand.
JOB HOLDER QUALITIES:
• Excellent communication, collaboration and negotiation skills. The ability to work well with different cultures
• Externally focused
• Capacity and priority setting skills
• Strong initiative and follow through
• Leadership
• Analytical skills and decisiveness
• Autonomy, ability to work with remote supervision
Procter & Gamble is one of the leading global players in the FMCG industry with over 100,000 employees worldwide and more than 300 brands (such as Ariel, Tide, Bonux, Pantene, Head&Shoulders, Wash&Go, Pampers, Always, Blend-a-Med, a.o.).
Our company encourages diversity, including a broad range of personal attributes and characteristics such as gender, race, age, cultural heritage or personal background.