Job expirat
Assists in the development and execution of consistent and coherent strategies for communicating with customers.
Incorporate solution and/or product-specific brand identity into all marketing pieces.
Develop product messaging for Star Storage portfolio, including positioning in target markets, features & benefits and Unique Selling Propositions (USP)
Create sales enablement tools such as white papers, articles, presentations, competitive analysis, case studies, etc.
Develop and design a variety of print and online media including but not limited to brochures, direct mail, posters, displays, newspaper advertising, and Web sites.
Prepare press releases for launches, events and other announcements at trade shows and product launch tours
Create and deliver compelling sales and marketing materials that clearly articulate the business advantages of implementing new products, services and solutions from Star Storage. Deliverables will include all product-related sales enablement tools and marketing content such as product demonstrations, new product introduction content, datasheets, in-depth competitive analysis, and lead generation campaigns, covering all toolsets from design to implementation.
Works closely with Sales, Presales and Business Development Department to maximize sales efficiency, understand current market trends, and to determine which sales and marketing tools are required.
Works with all internal Marketing teams to deliver exciting and compelling lead generation and brand awareness content.
Researches the competitive market, gathering market data through analyst reports, trade press, and surveys, and delivers in-depth competitive information to the field
3+ years of product marketing experience preferably in the IT sector and business-to-business
University diploma (preferably in Marketing, Advertising, or Communications).
Proven ability to communicate ideas with excellent verbal and written communication skills, both in English and Romanian.
Excellent people skills to interact with team colleagues, cross functional teams, management, sales channel, customers and third parties
Experience in publishing, communications, technical documentation, graphic design
Experience with Microsoft Word, Excel, PowerPoint, Project and Outlook
Experience with Adobe InDesign, Illustrator, Corel Draw and Photoshop
Dezvoltare Aplicatii de Business cu functionalitati de: arhivarea si managementul documentelor, workflow, input management pe platforma EMC Documentum - leader mondial in domeniul EMC (Enterprise Content Management) Compania STAR STORAGE este partener pe partea de dezvoltare solutii software cu companii de top la nivel mondial: EMC (Documentum), IBM (Content Manager, WebSpere), Microsoft, Oracle, Abbyy (OCR).
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