Job expirat
- researching and evaluating the target audience's perception of Policolor and proposed PR campaign;
- conducting focus groups, co-ordinating surveys, researching recent reports and articles, or commissioning market research;
- initiating and planning PR campaigns: defining goals; analysing problems and opportunities; liaising with management and clients (internal and external);
- writing and editing press releases, in-house newsletters, speeches and articles;
- maintaining and updating information on an organization's website;
- developing and maintaining good working relations with the media, including local and national newspapers, magazines, radio and television;
- organizing special events, such as press conferences, exhibitions, , competitions and sponsorship;
- performs media scanning and reporting: industry trends / economic changes / Governmental regulations;
- University degree
- at least 2 years experience on a similar position
- very good ability to tailor the communication approach to different audiences;
- strong interpersonal skills, customer-oriented, persuasive, dynamic, enthusiastic;
- excellent computer skills ¿ MS Office (Word, Excel, PowerPoint);
- very good command of English.
With 40 years of experience in the varnish and paint market in Romania, Policolor is at the moment the largest Romanian manufacturer in the field. Between 1965 and 1990, the Varnish and Paint Enterprise Bucharest ¿ as it was initially called - was one of the most important suppliers of the national vehicles, furniture and electronics industries.