Job expirat
We are searching for an experienced and self-motivated PPC Specialist who will develop, implement and manage paid online advertising campaigns (both worldwide and regional) according to Avangate’s strategy and objectives set.
Responsibilities
1) Managing PPC campaigns
• Is responsible for managing the PPC campaigns for Avangate and Clients;
• Is responsible for creating lists of keywords that define campaigns set / multiple accounts; • Proposes and organizes lists of words in groups and specific campaigns;
• Proposes, creates and tests ads / banners specific for targeted niches;
• Is responsible for launching campaigns in optimal conditions (ads, monitoring performance for account codes established, market research of the competition, demographics and regional targeting;)
• Identifies, recommends the website content and also creates high converting landing pages to be used in campaigns for positive ROI;
• Optimizes the campaigns accuracy daily and takes timely measures to achieve targets;
• Implements, monitors and analyzes the result of actions set advertising;
• Analyzes campaign data and makes reports with recommendations for optimization - ROI, trends, costs, test results, etc.;
• Reports the status and results of campaigns to direct manager.
2) Data Analysis & Development
• Monitors the marketing budget allocated to the paid online advertising division;
• Provides analysis on the area of search marketing competition;
• Tests and proposes specific tools for effective PPC - Keyword research, competitive research, web analytics, bid management, etc.;
• Collaborates with SEO and Web Optimization Specialists to find new keywords and measures the success of campaigns - conversions, trends, pages must be improved, etc.
•University degree (Preferable in Marketing, Economy );
• Minimum 3 years experience in paid advertising;
• Knowledge of Platforms: AdWords, Yahoo Search Marketing, Bing, Google Analytics (Baidu, Yandex, Begun, Rambler, Business.com others are a plus);
• SEM specific copywriting skills;
• Familiarity with trends, industry topics, technical terms and tools of online marketing (paid advertising, web analytics, website optimization);
•HTML knowledge;
• Customer oriented and proactive in solving problems;
• Result oriented;
• analytical person, attention to detail, openness to test, analyze large volumes of data, continuous learning;
• Advanced English;
• Communication: ability to work cooperative and fair with others at all levels within and outside the company.
• Strong corporate culture open towards innovation, commitment and people
• Young, dynamic team and international work environment
• Competitive pay;
• Flexible business hours
• Lunch every day with your colleagues at the company restaurant (within the building)
• Healthcare services for you through private medical subscription
We are one of top 5 worldwide providers of electronic software distribution solutions for the software industry.
Our vision is to be the first choice in multi-channel sales integration for the software industry.
With offices in Romania, US and China, Avangate is an international company with Romanian pedigree. Avangate means a passionate team of 70 people working for ambitious projects in an international environment. In Romania, we are listed as one of top 5 Best Employers in 2010.
Get to know us better:
www.avangate.com
http://www.flickr.com/photos/avangate/collections/
