Job expirat
-Develop, implement and follow up online media plans for the allocated clients;
-Recommending the best possible use of available online media platforms;
-Initiate and handle market studies;
-Compile and interpret various research in the formation of media plans;
-May be involved in analyzing target audiences, keeping abreast of media developments, reading market trends and understanding motivations of consumers;
-Ensures the client's advertising budget is well spent as well as adhering to the overall marketing strategy devised by marketing consultants or the client themselves;
-Execute and monitor print media schedules;
-Maintain contact with designated strategic planning team members and ensure clear communications regarding projects;
-Maintain knowledge of the client’s business (products, target audience, sales prospects, sales trends, competition)
-At least 1 year work experience in marketing/communication;
-University degree in marketing, advertising or related field;
-Relevant knowledge of current media industry issues;
-Excellent written and verbal communication and presentation skills;
-Demonstrated competency in mathematical and analytical skills;
-Good organizational skills with high attention to details;
-Proficiency in Microsoft Office (Word, Excel, Power Point)
-Good command of English, both written and spoken;
-Ability to understand consumers lifestyle and insight;
-Ability to work individually, and as a member of a team;
-Handle with pressure and available to work with deadlines;
Opportunity for professional development in a dynamic, multinational work environment.
Carnation Group is a leading full service interactive agency, that covers all the communication areas of online environment, starting from website development, strategic media planning, Search Engine Marketing (SEM) trough graphic design to developing online campaign. With an 11 years experience in online field, Carnation Group works for the top 100 European companies from different industries like P&G, Nivea, Microsoft, Fiat, Honda, Porsche, E-ON, Heineken, Generali, Ringier, Sanoma, Raiffeisen Bank, MOL, GlaxoSmithKline, etc.