Job expirat
Develop and execute a CRM strategy for all customer segments across all channel
¿ Build / leverage the analytical CRM skills. Base decisions on facts.
¿ Support the retail channel with product mailings and ensure low cost per accounts measures
¿ Develop and drive the marketing strategy for the direct channel with a focus on activities with affinity partners
¿ Generate new customers from affinity partnerships
¿ Increase the x-sell of Sales Finance and Card customers
¿ Drive activities to lower attrition
¿ Actively participate in projects like single customer, view, data warehouse, campaign management implementation, etc
¿ Manage BTL/Direct Marketing agencies
¿ Collaborate closely with regional peers, share / use best practice
¿ Plan and drive the planning cycles (strategic and annual operating) and create CRM marketing budget
Purpose: Drive cross-sell and retention activities across all channels and generate new customers by leveraging affinity partnerships
Skills & Experience
¿ Strong analytical skills
¿ Marketing CRM experience
¿ Experience in managing agencies
¿ Strong Leadership experience
¿ Independent work style
¿ Generally strong skills in the implementation of ideas, projects, etc.
¿ Excellent communication skills
¿ Extensive customer focus
¿ Several years of experience in the field of Consumer Finance would be a plus
Lider pe piata companiilor financiare specializate in credite de consum, EstimaFinance va ofera cele mai flexibile si rapide solutii de creditare. Seriozitatea noastra este garantata de reputatia actionarilor nostri:
Romanian American Enterprise Fund (www.RAEF.ro) si Domo Retail (www.Domo.ro)