Job expirat
Department/ Organization:
- Marketing - Danone Romania
Contract duration:
- 6 months
Location:
- Bucharest offices
Reports to:
- Brand Manager
- The trainee will be given the opportunity to learn key processes in Marketing Department, to gradually work under coaching on various projects
Promotions: in close cooperation with the financial analysts, Trade Marketing, Purchasing and the BTL/advertising agencies, develop, recommend and execute all promotions on his/her brand (price promotions, sampling, raffles, premium packs, overfills, etc). Assess the impact of those promotions (financial, trial generation, penetration increase, consumption effect, equity build) and recommend follow-up action.
Launch & re-launches: in close cooperation with the responsible departments, coordinate all related activities (product & concept research, tests, communication, packaging, media, consumer
promotion, distribution plan, POSM, trade promotion, financial assessment, etc); recommend the final plan; assess the outcome and submit a follow-up recommendation.
Research: assist in performing and analyzing consumer research, both quantitative and qualitative; by searching worldwide best practices within the DANONE group.
New product initiatives: assist in identifying and exploiting new product initiatives. This will be done by analyzing market and consumer research data; by searching and re-deploying or adapting successful initiatives worldwide; by qualifying new products, concepts and packages; by developing new advertising; by assessing the financial impact of such initiatives.
Budget Control of his/her brands
- University degree, preferably in economics or business administration
- No experience required; business exposure at internship level, ideally in a multinational FMCG company is a plus.
Self-driven, able to operate effectively in the context of a high pace working environment, with significant autonomy.
A learner, willing to invest time and effort in further building his/her proficiency.
Business oriented, yet able to follow the discipline of correct process and methods in face of day-to-day urgencies.
Highly effective in working with others, both inside and outside the organization.
- Good computer skills (Word, Excel, PowerPoint)
- Fluency in English, both written and spoken
World leader in 3 fast-growing businesses centered on health and well-being:
No. 1 worldwide in FRESH DIARY Products;
No. 1 worldwide for Packaged WATER (by volume);
No. 2 worldwide in BISCUITS & CEREAL Products.
Present in Romania since 1997, DANONE is the leader on the fresh diary products market; has one Fresh Diary Plant in Bucharest; the best national refrigerated distribution and employs around 500 employees in all functions, all over the country.
YOU MAKE A DIFFERENCE! SO DO WE.
Our values are:
- OPENESS: Curiosity, Agility, Simplicity;
- ENTHUSIASM: Boldness, Passion, Appetite for the lead;
- HUMANISM: Sharing, Responsibility, Respect of the other;
- PROXIMITY: Know how to stay close to each person in the world: colleagues, consumers and clients, suppliers, stockholders and society, become a part of their everyday lives.
