08-06-2007 | EXPIRA LA 08-07-2007
Job expirat
- Set up and implement the marketing strategy for the assigned Car Brand;
- Coordinate the external communication of the marketing plan (web site, media campaigns in collaboration with the Communication specialist);
- Drawing up the action plan and advertising budget;
- Continuously developing the brand by building and reinforcing the position and the image of the brand on the market
- Analyzing the market, competition, clients’ needs, and proposing appropriate marketing activities
- Coordinating the marketing and promotion activities in order to achieve objectives (sales volume & value, market share, brand awareness)
- Coordinating all external suppliers on media, PR, branding, events, advertising, research, merchandising etc.
- Monitor the results of the media and advertising campaigns;
- Conduct market evolution analysis
- Interprets financial reports analysis, statistic reports analysis.
- Technical University graduate (Polytechnic University)-MUST
- Minimum of 5 years experience in Marketing;
- Proven experience within a similar position (brand development, marketing strategy, product development)- Technical background is a plus;
- Solid and proven background in ATL and BTL activities;
- Experience in marketing strategy and market analysis and research;
- Solid and proven knowledge and experience of Product Placement and Development;
- Experience in working with technical products;
- Automotive experience – is an advantage;
- Preference for automotive field, technical details and features – is an advantage;
- Experience in administrating important communication and marketing budgets.
- Very good English knowledge;
- Strong personality;
- Very good Marketing skills and knowledge;
- Passion for technical aspects of the automotive fields;
- Very adaptive and spontaneous person;
- Very good communicator and negotiator;
- Original and out-of –the-box thinking;
- Creative and pro-active;
- Stress and under-pressure resistance;
- Keen sense of humour and a very relaxed and loose attitude towards things;
- Able to work within an informal environment.
Lider pe piata austriaca in domeniul recrutarii on-line, ISG Personnel Management furnizeaza SOLUTII COMPLETE in domeniul resurselor umane la standarde europene, recunoscute si verificate in peste 10 ani de experienta.
