MARKETING MANAGER / MEDIABUYER

Main role:
To work closely with media partners. Combination of Media buying and planning activities.

Daily work activities include:
- working on a range of client accounts at the same time, often juggling various projects and deadlines;

- identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;

- keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (TV and radio);

- monitoring buying strategies;

- liaising and building relationships with clients and media sales companies;

- negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising;

- liaising with media sales people to adjust media schedules in response to audience figures;

- booking individual media spots, pages, posters, internet banners, broadcast adverts, etc.;

- ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers;

- client reporting and budget management, including preparing costings for clients and producing spending updates throughout the campaign;

- collecting and analysing sales and consumer data;

- undertaking research using a wide range of specialist media resources;

- monitoring the effectiveness of the campaign - this data may also be used to monitor future campaigns;

- supporting the media manager and other colleagues.