Job expirat
The MM Deputy will dedicate to one specific category (TV, AV, or GSM products) and will have the following main taks:
1. planning / implementing of model line-up and mix,position in price based on market analysis
2. planning / implementing of channel penetration with #1
3. planning / implementing of marketing actions to improve a product awareness and improve of market share through various activities such as TV/Radio/Web/Magazine/Outdoor and so on
4. planning / implementing of a budget for marketing activities each channel and each month
5. analyzing and monitoring of the market and competition to make a plan to improve sales and position
6. analyzing and monitoring of the budget for the marketing and co-marketing with each channels to improve result of sales and positioning and make a better plan
7. co-ordinating and co-working with targeted magazines, web site, sales channels to improve our exposure of product, deliver of unique sales points of products and differentiated technologies and design and so on with various marketing materials
8. co-ordinating and co-working with LGEHQ and European HQ for the marketing related issues such as a new product launching plan or selected premium product marketing execution
9. co-ordinating and co-working with LGERO sales and MKT division team to share of market, competition, positioning and various marketing plans
University degree.
Experience in product marketing is a must.
Experience in in electronics, household appliances or technical equipments is an advantage
Very good knowledge of English.
Excellent communication and interpersonal skills.
Dynamic, positive attitude, open to learn and adapt to new situation.
LG Electronics, Inc.(avand indicativul Korea Stock Exchange: 6657.KS) a fost infiintata in 1959 fiind un pionier al industriei electronice din Coreea. Compania e un jucator major pe piata globala a electronicelor, produselor destinate pietei IT si a comunicatiilor, avand un numar de peste 64 000 de angajati in cele 76 de subsidiare ale sale, in intreaga lume. Cu venituri de peste 16,9 miliarde de dolari (neconsolidat), LG Electronics activeaza pe piata in principal prin cele trei divizii de top ale sale: Digital Display & Media, Digital Appliance, Telecommunication Equipment & Handset.
Telul LG Electronics este realizarea unei retele casnice inteligente de produse digitale care sa faca viata beneficiarului mai buna si usaora ca niciodata.