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PLANNING
• Develop brand marketing plans in line with brand strategy and timely execution of brand activities
• Initiate all activities which build up the brands
• Works closely with sales, trade marketing and logistics, prepare consistent communications via L&P platform
BUDGETING
• Continuous monitoring of brand budget and ensure that is in line with the approved amount
PRODUCT
• Rationalise the current assortment and propose discontinuations, based on sales and gross margin, apart from GT proposals
• Identify product line extension possibilities
• Develop and execute launch campaigns, close follow up on results for the new products
FORECASTING
• Jointly with Trade Marketing and Logistics responsible for preparing monthly and annually brand sales forecast based on historical data, market information and activity plan.
• Forecast testers based on new launches and based on Sales Department estimation of regular products need in line with approved budget
ADVERTISING
• Prepare and implement advertising strategy for the brand
• Propose media objectives and strategies to effectively support the brand objectives
• Ensure optimal adaptation of creative materials (TV, print)
• Control implementation of media plan by checking post buy after each campaign
• Keep contact with the agency to ensure they meet the briefs, follow up execution
• Ask from the agency and analyse media activities and strategy of competitors
POSM/PROMOTION
• Develop POSM layout and produce them
• Design and propose general promotional strategies and plans for consumer and channels
• Jointly with Trade Marketing and Sales ensure continuous, sufficient and efficient instore support of brands to meet brand objectives
• Analyses feedback reports by each promotion and takes corrective actions in the Launch & Promo Calendar
MARKET RESEARCH
• Regularly analyse Retail Panel Audit data, based on that, draw conclusions and submit proposals for improving the brands’s performance.
PRICE
• Propose prices for the brand
• Propose and manage price positioning of brands
• Regularly monitor market and brand prices
• Prepare price increases/decreases/corrections
COMPETITIVE ANALYSIS
• Analyse competitive activities including prices, new product launches, consumer and trade promotions
• Regular in store observation on pricing, placement, POS executions of the brand and competition – at least once/Q
• Based on store check and competitors activities draw conclusion and set up action steps.
PRESENTATION/COORDINATION/REPORTING
• Develop of brand updates or reviews for management/agencies etc.
• Coordinate brand projects with all other departments or international affiliates and ensure the timely project execution
• Prepares specific brand reports, analysis and presentations as requested by Marketing Manager and Global Team
• Prepare and make presentations for sales team on regular basis
Advanced Excel skills;
Fluent in written and spoken English;
Analytical and logical approach to work;
Excellent communication and interpersonal skills;
Well organized and able to work at speed with attention to detail;
Problem-solving skills and initiative;
Good time management skills and the ability to prioritize;
The ability to work as a part of a team and to build strong working relationships;
Sense of responsibility and open minded.
"...Lugera - The People Republic, can I help you?
...enthusiastic and gregarious! ...helpful and present! ...young and
smart! ...ah, almost forgot: also good-looking!...
This is in a nutshell the Lugera - The People Republic team in Romania. Like our
colleagues in the Netherlands, the Czech Republic, Armenia, Poland and
Slovakia, we are a bunch of dedicated, happy people ready to face in a
natural, positive and friendly fashion all your challenges... a bunch of
people at the service of people, unconditionally!
You will find with Lugera - The People Republic the most wonderful HR company,
long-term commitment, full-time dedication on the job, as well as the most
extraordinary parties ever.
Whenever in need of a genuine & devoted long-term partner and friend, call
us! ...You will sense the eagerness in our approach to be flexible, highly
innovative, sharp, non-traditional, supportive and pro- active...! You
will feel we are here for you...!
...Thank you for calling Lugera - The People Republic! ... and paramount important:
THANK YOU FOR BEING THERE WITH US!
Address: 98 Vulturilor Street, Grawe Building, G, 1, 2, 3, 4, district no.
3, Bucharest;
mail to: office@lugera.ro;
Phone: +40 (0)21 3187120, +40 (0)21 3187120, 0800 0800 70 ,0800 0800 70 or
at office@lugera.ro.
In urma furnizarii datelor cu caracter personal, conform legii 677/2001
beneficiati de dreptul de acces, interventie asupra datelor, dreptul de a
nu fi supus unei decizii individuale.
Totodata aveti dreptul sa va opuneti prelucrarii datelor si sa solicitati
stergerea acestora.
Prin inregistrarea acestui curriculum vitae sunteti de acord ca Lugera &
Makler sa prelucreze datele cu caracter personal declarate.
Societate autorizata ca si Agent de Munca Temporara seria B nr. 0000010
din 31.10.2005, inregistrata in Registrul National de Evidenta a Agentilor
de Munca Temporara cu nr. 42."
