Job expirat
The CMK Intern will lead a project to analyse Balkan markets on socio-cultural, political, economic, demographic and consumer trends and identify opportunities for future marketing strategies.
Consumer & Market Knowledge function in P&G work like business consultants. We develop a very deep understanding of the markets and consumers and we work to place our consumers in the center of all P&G’s business decisions. You would join CMK because:
A) We lead strategic thinking as consultants to internal multi-functional business teams by championing the voice of the consumer.
B) We drive Strategic Choices on our established brands and key retail partners through our understanding of:
1) Brand Equity and retailer equity.
2) Market Mix Optimization (Media spend, coupons, promotion, etc.)
3) Advertising Quality (TV, radio, press, etc.)
4) Habits & Practices (Understanding why consumers buy what they buy)
5) Winning in the store (Merchandising, shelf layout, etc.)
6) Solid industry knowledge regarding market, consumer, and retailer trends.
C) We do portfolio/risk management. Our role is to manage risk and to help our businesses make the very best decisions to ensure successful product launches.
Project:
To create a review across Balkan countries to identify business opportunities for P&G. Countries may be analyzed for their historic, economic, demographic, social, cultural and business aspects. Based on these an analysis will be shared with the objective to increase our understanding of the Balkan markets/consumers and to identify new business opportunities. A presentation would be made to lead team. So you will have the opportunity to prove your leadership, communicate your strategies right through to top management.
Requirements:
• Students from 2nd year on.
• CMK needs leaders not just doers.
• We need creative problem solvers and strong analytical thinkers; we want those who are leaders, who influence and persuade others through their initiative and excellent communication.
• Most importantly, we want individuals who have an inherent interest in people, and an intense curiosity to understand why people behave as they do.
• We need excellent communication, collaboration and English skills.
• Employment with work contract for 3 months (Jan-Mar’11).
• Outstanding, hands-on experience in a project on which you will have full responsibility.
Procter & Gamble is one of the leading global players in the FMCG industry with over 100,000 employees worldwide and more than 300 brands (such as Ariel, Tide, Bonux, Pantene, Head&Shoulders, Wash&Go, Pampers, Always, Blend-a-Med, a.o.).
Our company encourages diversity, including a broad range of personal attributes and characteristics such as gender, race, age, cultural heritage or personal background.