Job expirat
• Defines the customer segments to be addresses through online sales campaigns
• Decides on the sales campaigns (products, timing, objectives)
• Works together with Marketing Department to develop the materials/tools to be used, presence schedule
• Manages the internet campaigns during their development and initiates actions in order to optimize the evolution of the campaign
• Manages the leads generation tools from www.ing.ro
• Manages the partnerships with lead generators partners
• Evaluates actions, campaigns, partners and takes actions according to the observed results
• Responsible for the number of leads generated
• Tracks budget expenditures and manages expenses
• Works together with Product Management Department in order to define actions and campaigns on Home’Bank
• Working experience in digital media agencies and/or departments coordinating internet activities of large companies
• Good knowledge and connections in the Internet market (publishers, agencies, bloggers, etc.)
• Experience in partnerships management
• Understanding of the internet user behaviour
• Sound knowledge about segmentation and targeting principles
• Good negotiation skills
• Knowledge of the analytics used in the market
• A basic understanding of web technologies
• Good analytical abilities and ability to apply findings to projects
• Excellent written and verbal skills
• Excellent team player
• Demonstrated success in the management and execution of complex digital projects
ING Romania is part of ING Group, international financial institution of Dutch origin, offering banking, insurance and asset management services to 60 million clients in 50 countries, through its 112,000 employees. ING Romania covers 62 cities through its bank branches and life insurance agencies and employs about 900 full-time staff, also benefiting from a network of 2,000 life insurance consultants. In 2004, ING celebrated 10 years of presence on the Romanian market, being the first international bank to open a branch after 1989. ING is dedicated to deliver financial services valued by clients. We can only achieve this mission through our people. This is why we put a continuous effort in recognising and attracting talent and further developing our human capital. ING core values represent the fundamental beliefs and the basics of our way of doing business: Integrity, Entrepreneurship, Professionalism, Responsiveness and Teamwork. We try to identify them in each and every employee