Internet Product Manager - Multinational Publishing House

RESPONSABILITATI

Develop and execute of Strategic on-line Marketing Plans for … Products and Services.
- Manage Design, Programming, Data Base Administration and Analysis of Internet activities
- Coordinate all Internet communications across Local, Regional and Global Management

Detailed Job Description:

Overall
-Develop local digital strategy with input from Global Marketing team
- Manage internal or external Web designer and programmer
- Work closely with Product Line Managers to identify best product offers, product fulfilment and P+L
- Work closely with Promotion Department on all digital promotion copy
- Brief relevant departments and external partners on details of each campaign
- Responsible for the Internet P+L (a shadow P+L) and reports progress versus Budget
- Responsible for the e-database and the e-mail process, including matching with the Direct Mail database, name selection, sending e-mails and reporting.
- Share results with Local, Regional and Global colleagues.
- Keep abreast of global results and implement other companies’ successes.

E-Address gathering
- Define strategy, set targets and schedules for e-mail gathering together with Global marketing team.
- Coordinate e-mail gathering through sweeps inserts, customer correspondence and direct mail promotions.
- Develop new ways to collect e-mails.
- Analyze e-gathering results and make recommendations

Banner Promotions
- Develop strategy, set targets and set schedule for banner campaigns together with Global Marketing
- Negotiate online media and new partnerships for banner campaigns
- Manage internal resources or contract vendors to program banners and mini-sites
- Monitor and analyze banner placement reports daily and take appropriate actions

e-mail Campaigns
- Develop strategy, set targets and schedules for inside list and outside list e-mail campaigns together with Global Marketing team
- Coordinate package flow development
- Work with List Manager to identify, select, test and bulk the best outside lists
- Negotiate list rental deals with Outside List vendors and Portals
- Work with List Manager to develop best inside list segmentation
- Analyze campaign results, run P+L, recommend next steps and report against Budget

Website
- Manage and take full responsibility of day to day management of the web site including daily maintenance, and updates working with internal departments and outside vendors.
- Ensure that the vendor delivers the contracted services eg.:
- Editorial content update
- Publicity information update
- Products & price updates
- Games updates & development
- Sales reports & visitor reports
- Develop and implement new ways to increase the number of unique visitors, page views and product sales
-f RD Website
-Analyze website results, run P+L and report against Budget.

Online research
- Work with Research and Product Lines to conduct research digitally.
- Coordinate digital research process locally, developing mini sites as needed.

Customer Care
- Actively participate in on-line customer care development projects locally for the website and through the Internet.

CERINTE

DESCRIEREA FIRMEI

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