Job expirat
Core Competencies and Key Responsibilities
1. Be an expert on the F2P market in your territory and bring strong knowledge about:
• Competitive landscape
o Most successful games
o Most successful publishers
o Payment Providers
o Gaming habits
o Distribution channels of online games
• Market potential
o User Base
o Revenue
• Target groups and how to address them
2. Define and lead the online marketing strategy for Blue Byte’s F2P games in your territory
• Identify competition, target groups and market potential in order to create a realistic growth and P&L forecast in cooperation with the Live Game Manager
• Develop and execute successful online campaigns for all channels (search engines, affiliate campaigns, banner advertising, viral campaigns)
• Identify new local marketing opportunities and trends
• Identify possible local cooperation partners and manage the relationship with them (PR agencies, TV stations, …)
• Set up appropriate territorial KPI goals in cooperation with the Live Game Manager
• Optimize campaigns in cooperation with the performance marketing team
• Cooperate with the Studio PR Manager to coordinate & define appropriate local PR actions and campaigns
• Modify messaging and positioning in order to develop the appropriate “local tone of voice”
3. Support the optimization of the game for your territory
• Work closely with the live operations team to ensure products look and feel local (website, localization etc.)
• Propose new features to the production team in order to increase the local performance
• Work with the business development team to identify and implement local opportunities (local payment channels, B2B cooperations etc.)
Mission:
Reporting to the Head of Marketing and Brand Development, the F2P Manager is responsible to successfully market our F2P games in his dedicated territory.
Qualification:
• At least 5 years job experience in the games industry (e.g. Product Management, Marketing Management)
• Ready to work very autonomous
• Expert on free to play games and/or Social gaming
• Very good communication skills within and across teams
• Excellent self-organization and self-motivation abilities
• High interest in games development and all development processes
Ubisoft is one of the leading publishers of game software worldwide.
The industry definition of publisher includes three core activities: development (i.e. the creation of game software), publishing (i.e. the acquisition of rights to games and of external licenses as well as product marketing) and distribution (i.e. the physical delivery of the final product to all types of retailers).
Since it was founded in 1986, Ubisoft has gradually and successfully integrated these three core activities. The company now has development teams of exceptional quality, acknowledged expertise in marketing and global distribution channels, with offices in 22 different countries.
Around 2.000 employees all work toward a common goal: the creation of high-quality games for a growing and increasingly demanding audience of gamers.
