Job expirat
JOB PURPOSE:
Manage, shape and leverage a positive external relations environment in the Balkan countries to build and protect the business and the reputation of P&G brands, including personal care and male grooming.
JOB SCOPE:
- Develops and implements Public Relations programs and activities to support the personal care and male grooming products of P&G in the region.
- Supports the capability building of the personal care and male grooming organization in the region, by enabling their understanding of the market.
- Works to bring the “outside knowledge and expertise” in the personal care and male grooming area in the Company, by being in contact with external influencers in the respective domain.
- Interacts internally with the local Marketing Organization and with the CEEMEA External Relations network.
- Works externally (coordinates and supervises) with the PR agencies, media, personal care/male grooming stakeholders (beauty editors, celebrities, football players, etc.), local authorities
KEY JOB RESPONSIBILITIES:
- Establishes and leads Integrated External Relations activities on personal care and male grooming across the region.
- Builds the capability of the personal care and male grooming organization.
KNOWLEDGE/ SKILLS REQUIREMENTS:
- Bachelor or Master degree in Communication, Public Relations, Journalism or Marketing
- Passion for Celebrities, Beauty and Fashion world
- Excellent communication and collaboration skills
- Good knowledge of English Language
- Good PC Skills
- Previous experience in PR is a plus
This position requires the use of intermediate to advanced levels of the following key skills:
- works well with different cultures
- initiative and tenacity
- communication skills
- negotiation skills
- priority setting skills
- analytical skills
MAJOR CHALLENGES:
The manager at this position must be externally focussed in order to protect and build the P&G personal care/male grooming business in the region and to create a positive environment by constantly integrating the knowledge both from the inside and outside the company. He/she must also have the ability to gain the respect of the appropriate external stakeholders in order to learn from them and to be able to influence them effectively. Internally, he/she should be respected by peers and by management in other functions in order to exercise the internal influence necessary to ensure that we take the right strategy decisions.
P&G is a multinational company manufacturing and marketing over 300 products (such as Ariel, Tide, Ace, Lenor, Pantene, H&S, Pampers, Always, Blend-a-Med) sold to 5 billion consumers across the globe.