Job expirat
The Role:
The Email Marketing Specialist is responsible for planning and executing email communications, lead nurturing, retention strategies and successfully growing the subscribers data base. This new position within our company is focused on increasing customer engagement and optimize email communications according to company’s marketing objectives. The Email Marketing Specialist will coordinate with internal marketing team and will be responsible for conducting analysis, raising efficiency and providing insight to management about the performance of each email marketing campaign.
Responsibilities:
Creation and execution of email marketing campaigns based on business goals
Work closely with the marketing team in developing each campaign
Develop promotional and informational content strategies to maximize customer retention and increase the subscribers data base
Oversee A/B testing that deliver against ROI targets through a highly segmented customer base
Drive and optimize key metrics as CTR, open rates, engagement and retention
Ensure high levels of data accuracy and integrity with fast-growing and high-volume lists
Always focused of following legal requirements regarding the personal data management
Requirements:
Bachelor's Degree, preferably in marketing, communications or relevant field
2 – 3 years of experience in email marketing campaigns
Ability to manage high volume integrated email marketing programs for consumer audiences
Results-driven, motivated, with great knowledge around metrics and ROI analysis
Strategic CRM focus and providing creative solutions according to business objectives
Focused, with ability to thrive under pressure in a dynamic environment
Understanding and working knowledge of HTML and Java Script is a plus
Passion for digital communication and email marketing
Written communication skills, experience in writing compelling messages to customers
Strong planning, scheduling and project management skills