Job expirat
• Develop email marketing strategy for all BitDefender audiences: potential customers, customers etc (new acquisition and retention programs);
• Database management: email campaign list management, including creating and updating lists and list segmentation for targeted email campaigns;
• Schedule and maintain campaigns; maintain compliance with CAN-SPAM and future email legislation.
• Effectively manage email marketing production schedules from concept through development and execution;
• Develop testing scenarios: design and execute testing scenarios for email marketing campaigns;
• Provide reporting and analysis of email marketing campaigns on: deliverability metrics, list quality, message, ROI of each campaign etc.;
• Coordinate the evaluation of email marketing campaigns and make recommendations for modifications to enhance effectiveness;
• Graduate of a upper education institution
• 2 / 3 years experience in email marketing
• Proficiency in: Excel, Power Point
• Fluent in English
• Good understanding of internet-based consumer behavior and direct marketing tactics
• Understanding of data analytics and the ability to test, analyze, and modify campaigns to increase ROI, understanding of email deliverability, techniques for improving deliverability, spam filters, sender ID authentication and blacklisting and white lists.
• Knowledge of email design best practices and understanding of HTML code is a plus.
To learn more about job opportunities or the many benefits of working at BitDefender, please select a topic below: www.bitdefender.com/site/view/careers.html
Build a secure future with BitDefender®!
BitDefender is a leading global provider of security solutions that satisfy the protection requirements of today\'s computing environment. The company offers one of the industry\'s fastest and most effective lines of security software, setting new standards for threat prevention, timely detection and mitigation.
BitDefender delivers products and services to over 41 million home and corporate users in more than 180 countries. BitDefender has offices in the United States, the United Kingdom, Germany, Spain and Romania