30-07-2007 | EXPIRA LA 29-08-2007
Job expirat
Develop and execute of Strategic on-line Marketing Plans for … Products and Services.
Manage Design, Programming, Data Base Administration and Analysis of Internet activities
Coordinate all Internet communications across Local, Regional and Global Management
Detailed Job Description:
Overall
Develop local digital strategy with input from Global Marketing team
Manage internal or external Web designer and programmer
Work closely with Product Line Managers to identify best product offers, product fulfilment and P+L
Work closely with Promotion Department on all digital promotion copy
Brief relevant departments and external partners on details of each campaign
Responsible for the Internet P+L (a shadow P+L) and reports progress versus Budget
Responsible for the e-database and the e-mail process, including matching with the Direct Mail database, name selection, sending e-mails and reporting.
Share results with Local, Regional and Global colleagues.
Keep abreast of global results and implement other companies’ successes.
E-Address gathering
Define strategy, set targets and schedules for e-mail gathering together with Global marketing team.
Coordinate e-mail gathering through sweeps inserts, customer correspondence and direct mail promotions.
Develop new ways to collect e-mails.
Analyze e-gathering results and make recommendations
Banner Promotions
Develop strategy, set targets and set schedule for banner campaigns together with Global Marketing
Negotiate online media and new partnerships for banner campaigns
Manage internal resources or contract vendors to program banners and mini-sites
Monitor and analyze banner placement reports daily and take appropriate actions
e-mail Campaigns
Develop strategy, set targets and schedules for inside list and outside list e-mail campaigns together with
Global Marketing team
Coordinate package flow development
Work with List Manager to identify, select, test and bulk the best outside lists
Negotiate list rental deals with Outside List vendors and Portals
Work with List Manager to develop best inside list segmentation
Analyze campaign results, run P+L, recommend next steps and report against Budget
Website
Manage and take full responsibility of day to day management of the web site including daily maintenance, and updates working with internal departments and outside vendors.
Ensure that the vendor delivers the contracted services eg.:
Editorial content update
Publicity information update
Products & price updates
Games updates & development
Sales reports & visitor reports
Develop and implement new ways to increase the number of unique visitors, page views and product sales of RD Website
Analyze website results, run P+L and report against Budget.
Online research
Work with Research and Product Lines to conduct research digitally.
Coordinate digital research process locally, developing mini sites as needed.
Customer Care
Actively participate in on-line customer care development projects locally for the website and through the Internet.
Minimum 2 yrs experience of running online marketing campaigns in one or more of the following areas: e-mail marketing, search engine marketing, web-sites analysis, database marketing
Be familiar with software used by the Internet in order to work with web designers and programmers. Working knowledge but not proficiency in:
HTML, Vbscript, Adobe products, and JavaScript.
TCP/IP, Network Essentials and Domain & Security Management.
Transfer and Management protocols such as FTP and SSH/Telnet.
Server-side ASP, SQL, Oracle PL/SQL, XML, Dreamweaver, Visual Basic/Access is a plus.
Systems development in both UNIX and NT environments with MS IIS and Oracle 8i/9i.
Preferred experience in international company
Core Objectives of Internet Manager
Lead the local Internet strategy:
To increase the e-mail database
To generate revenue and profit from e-addresses on file and the … website
Degree level education
Computer literacy
Ability to stay abreast of computer hardware/software technology
Strong English skills (oral and written)
Strong organizational skills
Strong analytical skills
Strong Negotiation skills
Good communication skills
Flexible and good net-worker
Manage multiple projects and meet deadlines required.
Proactive with high levels of energy and initiative
Focus on results
Lider pe piata austriaca in domeniul recrutarii on-line, ISG Personnel Management furnizeaza SOLUTII COMPLETE in domeniul resurselor umane la standarde europene, recunoscute si verificate in peste 10 ani de experienta.
