Job expirat
Reports directly to the Category Management & Brand Visibility Manager.
The main objective of the job is to develop Category Management Projects according to Marketing Calendar, Sales needs and Client Strategy, coordinate the implementation of marketing events and maximize impact of brand/consumer initiatives.
Responsibilities:
•Develop trade channel relevant strategies, annual promotion plans, execution and evaluation starting from Convenience & Gas channel characteristics, needs and trends
•Develop POSM placement and product display guidelines to ensure execution consistency and maximize GRPs in store
•Build and develop relationship with approved PepsiCo suppliers for POSM and standard merchandising equipment.
•Develop and control of the Convenience & Gas and Events budget
•Communicates to Sales, monitors execution, seeks feedback and post evaluates results of Convenience & Gas and Events marketing activities.
•Decide/lead the determining and alignment for execution standards for all the channels – planograms for beverages and snacks portfolios.
The succesfull candidate will have:
•University degree
•English, Romanian
•Fully PC literate
•Communication skills, networking ability
•Negotiation skills
•Proactive
•Project management skills
•Business acumen
•Strong grasp of general business environment
•Strong analytical skills
•Commercial savvy
•International mind-set
•Team player
•Results orientated
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.