Brand Manager - Retail Industry

BARNETT McCALL RECRUITMENT

26-11-2007 | EXPIRA LA 26-12-2007

Job expirat

RESPONSABILITATI

On behalf of our client, a leader in the Oil Industry and one of the most dynamic and expanding companies in the country, we are urgently searching for like-minded professionals to join, perform and develop careers within this impressive organization.

Key responsibilities for the BRAND MANAGER:
- Develops and coordinates the marketing activities related to the company's brand within retail business, by performing the following duties personally or through subordinate supervisors;
- Preparation of the marketing retail plan related to company's brand, long and short-term strategy, pricing policy, and budget;
- Plans advertising, purchasing incentive, and promotional communications projects, including print, electronic, special events, point of purchase, and direct mail, to fulfill those aspects of the marketing plan;
- Coordinates the implementation of marketing projects;
- Supervises the development and implementation of the marketing projects according to the activities plans and within the approved budget;
- Assists in development of trade show strategies and schedules, and coordinates related promotional project activities. Attends trade exhibitions;
- Contracts and serves as liaison with outside consultants and advertising agencies;
- Correlates compatibility of promotion programs with public relations activities;
- Authorizes marketing surveys to gather information pertinent to viability of proposed promotional projects;
- Authorizes articles and interviews regarding organization's promotional activities, and ensures adherence to corporate identity standards;
- Develops and supervises maintenance of computer database of media contacts;
- Evaluates research regarding new retail market trends and market reaction to promotional activities in order to recommend strategy adjustments;
- Develops and maintains relationships with media and off-site production representatives;
- Plans and supervises focus groups and other research to evaluate effectiveness of marketing communications.


CERINTE

- Work experience in marketing/branding field;
- Good command of English;
- Computer literate;
- Good interpersonal skills;
- Excellent oral and written communication skills;
- Team player and business ethics;
- Identifies and resolves problems in a timely manner and with cost consciousness.


DESCRIEREA FIRMEI

We believe that what we do, we do well. We are proud of the services we offer, the team we have created and the results we achieve. Every person and project is unique, by offering a flexible and communicative approach we continuously exceed expectations, fulfil our professional goals and deliver.