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Your responsibilities will be :
PLANNING
· Develop brand marketing plans in line with brand strategy and timely execution of brand activities
· Initiate all activities which build up the brands
· SAP – PR/PO/MIGOor INBOUND for each invoice, prices updates and corrections
· Works closely with sales, trade marketing and logistics, prepare consistent communications via L&P platform
BUDGETING
· Continuous monitoring of brand budget and ensure that is in line with the approved amount
· Make sure that propose and manage CAPEX budget in the best and efficient manner
· Propose CAPEX projects in order to assure the best in store image for managed brands
·
PRODUCT
· Rationalise the current assortment and propose discontinuations, based on sales and gross margin, apart
from GT proposals
· Identify product line extension possibilities
· Develop and propose brand planograms in line with global recommendations
· Develop and execute launch campaigns, close follow up on results for the new products
FORECASTING
· Forecast all new launches
· Jointly with Trade Marketing and Logistics, responsible for preparing monthly and annually brand sales
forecast based on historical data, market information and activity plan.
Forecast testers based on new launches and based on Sales Department estimation of regular products need
in line with approved budget
ADVERTISING
· Prepare and implement advertising strategy for the brand
· Propose media objectives and strategies to effectively support the brand objectives
· Ensure optimal adaptation of creative materials (TV, print)
· Control implementation of media plan by checking post buy after each campaign
· Keep contact with the agency to ensure they meet the briefs, follow up execution
· Ask from the agency and analyse media activities and strategy of competitors
POSM/PROMOTION
· Develop POSM layout
· Design and propose general promotional strategies and plans for consumer and channels
· Jointly with Trade Marketing and Sales ensure continuous, sufficient and efficient in store support of brands
to meet brand objectives
· Analyses feedback reports by each promotion and takes corrective actions in the Launch & Promo Calendar
MARKET RESEARCH
· Regularly analyse available market data, draw conclusions and propose directions for improving the brand’s
performance.
PRICE
· Propose prices for the brand
· Propose and manage price positioning of brands
· Regularly monitor market and brand prices
· Prepare price increases/decreases/corrections
COMPETITIVE ANALYSIS
· Analyse competitive activities including prices, new product launches, consumer and trade promotions
· Regular in store observation on pricing, placement, POS executions of the brand and competition – at least
once/Q
· Based on store check and competitors activities draw conclusion and set up action steps.
PRESENTATION/COORDINATION/REPORTING
· Develop brand updates or reviews for management/agencies etc.
· Coordinate brand projects with all other departments or international affiliates and ensure the timely
project executions.
· Prepares specific brand reports, analysis and presentations for quarterly Strategy Meetings, twice per year
for Sales and Marketing meetings, business review presentations with key retailers - quarterly
· Prepare and make presentations for sales team for each launch
So, please have a look over the ticks and tips you will have to be equipped
- Minimum 3 years of experience on a Brand Manager role
- Experience in working within FMCG sector would be consider an advantage
- Ability to share concentration among several projects, ability of decision making
- Excellent communication skills, “can do attitude”
- Good leadership skills ,previous managerial experience could be considered an advantage
- Creative, open-minded, able to work independently
Are you willing to embrace the beauty of the most colourful make up brands? Are you creative, out of the box
thinker, multitasking with a special feeling about branding? Then come along and take part of the most coziest
team in the beauty industry that looks for a Brand Manager Color Romania and Bulgaria!!
This role will: Initiate, develop and implement color brands strategies; translates into yearly brand plan and
ensure execution to generate sustainable growth and profit in line with company's objectives.
P&L responsibility for the brands with active monitoring, controlling and ensuring the brands NS
and CII; propose corrective actions when achievements below targets
Projects implementation as per yearly color marketing plan; coordinate together
with Trade Marketing and Sales Team approved plans;
Evaluate major projects and prepare key learning’s
Regular monitoring of brand performance and adjusting to the plan
Quarterly business review with key retailers
Market share analysis and next steps proposals
"...Lugera - The People Republic, can I help you?
...enthusiastic and gregarious! ...helpful and present! ...young and
smart! ...ah, almost forgot: also good-looking!...
This is in a nutshell the Lugera - The People Republic team in Romania. Like our
colleagues in the Netherlands, the Czech Republic, Armenia, Poland and
Slovakia, we are a bunch of dedicated, happy people ready to face in a
natural, positive and friendly fashion all your challenges... a bunch of
people at the service of people, unconditionally!
You will find with Lugera - The People Republic the most wonderful HR company,
long-term commitment, full-time dedication on the job, as well as the most
extraordinary parties ever.
Whenever in need of a genuine & devoted long-term partner and friend, call
us! ...You will sense the eagerness in our approach to be flexible, highly
innovative, sharp, non-traditional, supportive and pro- active...! You
will feel we are here for you...!
...Thank you for calling Lugera - The People Republic! ... and paramount important:
THANK YOU FOR BEING THERE WITH US!
Address: 98 Vulturilor Street, Grawe Building, G, 1, 2, 3, 4, district no.
3, Bucharest;
mail to: office@lugera.ro;
Phone: +40 (0)21 3187120, +40 (0)21 3187120, 0800 0800 70 ,0800 0800 70 or
at office@lugera.ro.
In urma furnizarii datelor cu caracter personal, conform legii 677/2001
beneficiati de dreptul de acces, interventie asupra datelor, dreptul de a
nu fi supus unei decizii individuale.
Totodata aveti dreptul sa va opuneti prelucrarii datelor si sa solicitati
stergerea acestora.
Prin inregistrarea acestui curriculum vitae sunteti de acord ca Lugera &
Makler sa prelucreze datele cu caracter personal declarate.
Societate autorizata ca si Agent de Munca Temporara seria B nr. 0000010
din 31.10.2005, inregistrata in Registrul National de Evidenta a Agentilor
de Munca Temporara cu nr. 42."
