Job expirat
- Promotions: in close cooperation with the financial analysts, Trade Marketing, Purchasing and the BTL/advertising agencies, develop, recommend and execute all promotions on his/her brand (price promotions, sampling, raffles, premium packs, overfills, etc...). Assess the impact of those promotions (financial, trial generation, penetration increase, consumption effect, equity build) and recommend follow-up action.
- Launch & re-launches: in close cooperation with the responsible departments, coordinate all related activities (product & concept research, tests, communication, packaging, media, consumer promotion, distribution plan, POSM, trade promotion, financial assessment, etc...) - most to be led by the BM him/herself; recommend the final plan; assess the outcome and submit a follow-up recommendation.
- Brand strategy: develop and implement the communication, media and pricing strategies. This will be done by analyzing consumer research, both quantitative and qualitative; by searching worldwide best practices within the Company¿ group; by commissioning to the advertising agency new campaigns; by developing in cooperation with the agency actionable media strategies and plans, both ad-hoc and long-term; by analyzing market and competitive data.
- New product initiatives: identify and exploit new product initiatives. This will be done by analyzing market and consumer research data; by searching and re-deploying or adapting successful initiatives worldwide; by qualifying new products, concepts and packages; by developing new advertising; by assessing the financial impact of such initiatives.
- Budget Control of his/her brands.
- Team management: plan and organize the activities in order to meet the dead-lines established by his/her superior; set clear goals and objectives for his/her subordinates at the beginning of the year (if case); coach and supervise the subordinates in their activities and give them feed-back on their work (if case).
- University Degree, preferably in Economics or Business Administration;
- Minimum 2 years marketing management experience, ideally in a multinational FMCG company;
- Very good command of English(written and spoken);
- Able to operate effectively in the context of a high pace working environment, with significant autonomy;
¿ Willing to invest time and effort in further building his/her proficiency;
¿ Business oriented, capable one day of heading the Marketing Department of Romania or of any other country;
¿ Available to travel abroad and also in the country.
ur client is one of the major FMCG multinationals in the world wide.
Due to their success and growth into the Romanian market, they require exceptionally talented peoples for its marketing department.
The company is highly committed to training and developing the successful applicants\' career and they are now seeking highly motivated persons for their department.