Analist Marketing B2B

UPC Romania S.A.

22-01-2016 | EXPIRA LA 21-02-2016

Job expirat


Identify business opportunities and develop existing customer base by implementing various campaigns (acquisition, retention, up-sell, cross-sell, win back);
Develop & implement on boarding, loyalty & retention programs, always taking a champion challenger approach;
Understand segmentation and value elements critical to customers in order to calculate value equations;
Work closely with Sales, Marketing Communications, Customer Care, Product, Legal, IT & Technical departments in order to target right value propositions to each business segment (Soho, SME or Large Enterprises);
Identify and act upon clients with high churn risk through models & scores;
Compose reports based on several data sources, asses and improve composed reports (logic, definition, use) as such that manual work is reduced;
Analyze and debate the recent performance (revenue, sales, churn) compared to the required performance, leveraging different data sources, to provide insights that support the business decisions;
Develop high quality, informative data visuals, charts and reports and communicate findings with all types of audiences in a compelling way;
Perform in-depth analysis on industries or business segments, effectively using internal and external tools and methodologies;
Support other business related activities, as needed.


Bachelor’s degree required
Minimum of 2 years of experience in marketing, business analytics, sales or related field;
Demonstrated data management and analytics experience with expert Microsoft Excel proficiency;
Good written and oral communication skills, including formal presentation skills (PowerPoint) in both Romanian and English language (business level);
Excellent analytical and numerical skills, with the ability to summarize data into user-friendly reports;
Positive, well organized, good team player;
Process-oriented thinker with a problem-solving attitude focused on business outcomes;
Working knowledge of Campaign Management Tools, SQL or SPSS is a plus.


UPC este una dintre cele mai dinamice companii multinationale din industria de comunicatii prin cablu din Romania. UPC face parte din Liberty Global, Inc. (LGI), unul dintre liderii mondiali in furnizarea de servicii de televiziune, voce si date, cu operatiuni in 16 tari, 10 dintre acestea din Europa. Prezenta in Romania inca din 1992, UPC este pregatita sa ofere servicii moderne in banda larga la nivel national: televiziune analogica si digitala, internet de mare viteza, servicii competitive de telefonie digitala.