Job expirat
The Senior Account Executive is charged to excel at the following:
The Client Agency Relationship
- Develop a close and productive relationship with Clients
- Fulfil basic Client requests promptly and efficiently
- Communicate all other Client requests to the team accurately
- Appreciate need for Client confidentiality
Marketing/Advertising Skills
- Understanding of the Client Brands/ Business
- Understand the Brand Footprint, market share of the key brands and also provide a good understanding of the competition tendences
- Have a good understanding of conceptual target audience for each of the brands
- Understand the role of advertising in the marketing and communication in marketing mix
Creative
- Development/Aiming for Creative Excellence
- Work with team to produce and source information for effective creative briefing sessions
- Understand the timetable to produce quality creative work, what is possible and what is not
General
- Understand the responsibilities of each member of the wider Advertising Agency team and the basics of their job
Organisation and Administration
- Create, manage and update Brand Books for each brand
- Ensure the smooth running of day-to-day activities including being responsible for setting up of client meetings and the equipment (audio/video)
- Support Account Manager/Director
- Previous experience in handling telecom & automotive accounts
- Presentation and Communication Skills
- Good PC skills (incl. Email, Word, Powerpoint, Excel, Internet)
- Professional and friendly telephone manners (both internally and externally) messages include time/date/name/action required
- An active team player
- Have a solution oriented attitude
- Understand the importance of prompt and efficient billing and its effect on agency cash flow
According to the market level
McCann Erickson este agentia care contribuie cel mai mult la cresterea afacerilor clientilor sai, consolidand dezvoltarea pe termen lung a brandurilor, conform studiului AdMarket 2008. Compania se ghideaza dupa principiul fondatorului sau, Harry McCann: "O agentie se dezvolta mai repede daca se concentreaza mai degraba pe cresterea business-ului clientilor decat a propriului business".
De-a lungul timpului, McCann Erickson Romania a ajutat la construirea unor marci puternice pe piata romaneasca, printre care: "Untdelemn de la Bunica", Dufa, Kandia, Rom si Magura, Dorna, Poiana Negri si Sprite, Fanta Shokata, Coca-Cola, Maggi (Nestle), Tnuva, Connex/Vodafone, Kiss FM, Radio 21 sau MTV Romania.
Viziunea McCann Erickson este de a influenta puternic cererea pentru brandurile clientilor sai printr-o abordare integrata, inovatoare a tuturor disciplinelor de comunicare din cadrul grupului.
