Job expirat
- Implement monthly/quarterly/annual media plan using centrally developed assets
- Communicate with agencies on localisation of centrally developed assets & local assets
- Review and approve localised and local marketing assets
- Implement Sales Promotions, Sales events
- Implement new vehicle launch plans using centrally developed and local assets
- Implement new CRM / Internet initiatives as part of European deployment plans
- Preparation and execution of national and regional dealer meetings
- Communicate to the dealer organisation on marketing subjects
- Communicate with and report to central staffs on marketing subjects
- Develop and implement Dealer Advertising Amount plans with dealers
- Review key marketing and take corrective actions if required
- Is involved in ensuring that the provisions promoted by the department, are within the deadlines, trained and oriented towards company's cost policy;
- It is involved in monitoring and developing of marketing programs based on the marketing budget allocated
- Set policies retail marketing programs for cars, according to marketing programs approved proposals
- Perform analytical reports on marketing campaigns
- Working effectively as part of a team of marketing and communication in specific systems integration
- Analyses marketing data and those of competing companies and consolidates the results to support the development of marketing strategy at local and national level
- Monitors and analyses data and information on the automotive industry, market segmentation, performance Ford (planning, sales and dealers study) and performance of competitors (APIA report).
- Monitors activities on defining product competition, price positioning and marketing support for achieving monthly analysis and positioning in the marketplace over the main competitors
- performs and checks monthly marketing programs /payments
- communicate marketing programs approved, savings, trade policies and margins to dealers through marketing bulletins
- develop for supervisor / manager reports, analyses and summaries of work in the area of responsibility allocated
- Other duties and tasks, related to the job, as assigned by the Supervisor/Manager
Required: Marketing, Economical, Technical or Commercial degree studies or experience of working within a marketing, sales or service fields, automotive experience (1 year+) Preferred: Good communications skills; Strong knowledge of English and PC operating (MS Office); business skills, analytical, financial and marketing, team spirit and motivation, good knowledge of marketing procedures and strategies
Automotive company