Job expirat
Are you an interactive online advertising professional looking for new challenge?
Pentalog is looking for a talented and dedicated Advertising Manager: display, Google Adwords, retargeting, tracking tags, Google Analytics, Social Media Ads, video advertising, affiliate programs...
You will be responsible for execution and measurement of online advertising campaigns that help promote Pentalog and Pentalog clients products and services, attract new audiences, and ultimately add new customers to our growing community of users.
You will be responsible for creating our advertising strategy across online advertising methods : retargeting, display, Google Adwords, Social media Ads... including developing and implementing marketing campaigns, managing and reporting analytics, and working collaboratively with multiple teams (design and UX, SEO, development...). You will contribute to Pentalog and Pentalog clients marketing strategy and trafic management.
Responsibilities:
Plan, budget and manage all paid digital marketing programs (PPC, Retargeting, Display, Native, Paid Sponsorships, Paid Social, affiliate programs etc.)
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Follow KPI
Optimize copy and landing pages for conversion rate and search marketing
SEO strategy and implementation including keyword management, inbound link building and hands-on optimization for improving site structure, page construction, content, keyword lists, and SEO copywriting.
Execute customer acquisition campaigns, measure and analyze performance, and identify new opportunities based on customer and business feedback
Assist in our global marketing strategy, list segmentation and measurement of results
Pioneer new tactics for targeting audiences with paid media and inbound marketing moving them through all stages of the customer lifecycle
Constant experimentation and testing of new ideas
Create reports to share with broader team
The ideal candidate will have the following skills and experience:
- 1+ years with Google Tag Manager, Google Analytics and Google Analytics Universal upgrades, Display, Google Adwords, video advertising, social media advertising...
- Strong analytical and reporting skills required
- Solid understanding of Adwords account structure, bidding strategies, keyword targeting, and ad copy writing
- Solid understanting of retargeting, affiliate... methods
- Provide high-level understanding and best practices of Paid Search, Search Retargeting paid social advertising
- very good level of french and english speaking and writing
We will also value:
High autonomy, translated in the capacity of taking decisions and finding the best solutions;
A responsible attitude and ambition in achieving your mission: to ensure high quality content and a proper operation of all the producs managed by the company;
Initiative, good communication skills and the ability to work efficiently in a team.
Competitive salary and bonuses;
Access to sport activities and other benefit packages: health insurance, meal vouchers;
Challenging projects and a chance to work within both a professional and a friendly environment;
The possibility to bring your own creative and innovative ideas to life in a stable and supportive working environment;
Trainings / certifications and career development opportunities.
Cu o prezenta activa pe piata romaneasca din 1999 si 5 agentii (Brasov, Bucuresti, Iasi, Sibiu si Cluj), Grupul Pentalog a inregistrat an dupa an cresteri semnificative.
2011 a insemnat trecerea pragului de 700 de angajati si o cifra de afaceri de 21,5 mil euro.
Oferta Pentalog este organizata in jurul a 2 linii de business: Information Systems (dezvoltarea si organizarea sistemelor informatice) si Embedded Systems (activitati R&D, CAD/CAE). Proiectele realizate imbina de o maniera optima prestatiile locale cu cele nearshore/offshore.
Avand peste 55 de clienti activi, Pentalog se afirma ca o companie internationala, cu clienti in Germania, Romania, Franta, Belgia, Olanda, Elveţia, SUA, Bulgaria, Republica Moldova, Ucraina, Maroc, Vietnam, Israel etc.. In prezent sunt in desfasurare peste 70 de proiecte in arii de activitate diverse. Clienţii Pentalog sunt din domeniul financiar-bancar, editori de software, e-commerce, distributie si logistica, industrie, telecomunicatii, turism, energie, sanatate sau social.
Sustinerea activitatilor de inovare in tehnologii informationale a fost concretizata prin crearea PentaLabbs, primul incubator privat franco-roman, complet operational din 2011. Pentalabbs asociaza excelentei tehnologice excelenta business, in cadrul unui demers pilotat de catre adevarati experti, actionand ca un multiplicator al fortei, vitezei si determinarii cu care ideile inovante pot fi dezvoltate, cu scopul de a concretiza produsele si serviciile IT de maine.
Forta Pentalog vine si din faptul ca 92% din capitalul companiei este detinut de catre angajati. 16 romani, 17 francezi si 3 moldoveni.
In 2011, pentru al 3lea an consecutiv, am fost prezenti in clasamentul Deloitte Technology Fast 500, pentru zona EMEA, cu +371% crestere inregistrata intr-o perioada de 5 ani.
In contextul unui obiectiv de ameliorare continua, Pentalog acorda o atentie deosebita activitatilor de formare interna (atat cu formator interni cat si externi), cat si integrarii de stagiari, in cadrul programelor de parteneriat cu universitatile de prestigiu. Aceste activitati sunt grupate in cadrul departamentului numit Pepiniera Pentalog.
Programul de stagii se adreseaza studentilor in anii terminali care doresc sa acumuleze o prima experienţa tehnica, cat si tinerilor absolventi care incep cariera profesionala si beneficiaza de cursuri de formare profesionala specifice.
In 2011, bugetul alocat pentru activitatile Pepinierei a fost la nivelul de 1 mil euro, numarul de zile de formare efectuate in 2011 inregistrand o crestere importanta de 58% fata de anul anterior.
Pentru mai multe detalii, accesati: www.pentalog.ro si www.pentalog.tv (postul nostru de televiziune intern, care realizeaza productii video corporate si emisiuni pe teme variate si complexe).
